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Blue Ocean Strategy: From Theory to Practice

Uncategorized W. Chan Kim, Renée Mauborgne 48 23rd Mar, 2023

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Overview

Adapted from BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne. Copyright © 2005 by Harvard Business School Publishing Corporation. All Rights Reserved.

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